About IS


Independence Studios is Australia and New Zealand’s leading wholesaler of homewares, gifts and toys. We are your go-to distributor for the best the industry has to offer in terms of on-trend products, friendly customer service, ease of ordering and most importantly fun! 

The company began in 1987 when founder James Smail sold internationally sourced artisan wares at Sydney Markets. Thirty years on our business remains somewhat similar, bringing the best the world has to offer to the Australian and New Zealand retail marketplace. However, the scale of Independence Studios has grown into a multi-million dollar company with over 40 employees endeavouring to service our broad range of customers at the highest possible standard.

Our team is headquartered in Brookvale on Sydney’s Northern Beaches. The sales team work hard to cover every town and city across Australia and New Zealand, with an internal sales team of 10 supporting regional areas and field sales representatives in each major city.  Our warehouse is outsourced in Greater Western Sydney. We have unrivaled industry experience with over 20% of our team having worked with Independence Studios for over 10 years. 

Visit the Independence Studios trade fair stand, or browse our catalogue and website or scroll through any of our various social media channels to see what James and the buying team have discovered as the next big thing for 2017.
The is gift range is both fun and functional and boasts the brightest and best products we develop in house. This range is complemented with our international brands we are honoured to exclusively distribute in Australia and New Zealand. All of our ranges are constantly refreshed, reflecting the trends of the global market.

Thanks for looking at what we do and what we are about.  We hope that in the near future we are able to bring some additional fun and cool designs to your home, place of work or wherever you like to hang out.


James Smail

Top Dog


At Independence Studios we strongly believe in our social responsibilities. In addition to donating thousands of toys and gifts each year, we also donate a percentage of our profits to those less fortunate than ourselves. Below you will see the organisations we have partnered with over the last financial year to help others. To our customers and loyal supporters, thank you for helping us make this possible. Independence Studios has donated more than $2,500,000 to not-for-profit organisations, a fact of which we are very proud.

Donations 2015 - 2016

Amnesty International    $ 3,000.00
Barnardo’s    $ 2,000.00
Bear Cottage    $ 20,000.00
Birds Australia    $ 500.00
Breast Cancer    $ 5,000.00
Centenary Institute    $ 2,000.00
Guide Dogs    $ 2,000.00
Koala Kids    $ 1,000.00
Lions Club    $ 600.00
Matthew Talbot    $ 5,000.00
Médicins Sans Frontiéres    $ 10,000.00
Multiple Sclerosis    $ 2,104.00
North Heart    $ 2,000.00
Opportunity International    $ 100,000.00
Oxfam    $ 5,000.00
Red Cross    $ 50,000.00
Royal Flying Doctor    $ 2,000.00
RSPCA    $  3,500.00
Salvation Army    $ 15,000.00
Smith Family    $ 10,000.00
Vision Australia    $ 3,000.00
Wilderness Society    $ 2,000.00
World Vision Child Sponsor    $  1,500.00
Youth Off the Streets    $   10,000.00
TOTAL  AUD $257,204.00

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